In the ever-changing world of music streaming, a new player is about to hit the ground running. According to The Verge, YouTube’s head of music, Lyor Cohen, confirmed that the company is planning on merging the Google Play Music service with YouTube Red to create a new streaming option.
YouTube Red is a music app that offers ad-free and offline videos for your mobile device.Google Play Music also allows users to play offline and download songs, albums or playlists. Both services are currently offered for $9.99 a month.
Google purchased YouTube back in 2006, so it only makes sense that these two would merge their streaming services eventually. In addition to creating a fresh offering to entice new subscribers, the combination of services will give streamers a simplified, user-friendly experience. It’s not exactly clear when the new streaming option will become available or what the price will be for a merged service, but Google has also told The Verge that they will notify users of any changes before they happen.
“Music is very important to Google and we’re evaluating how to bring together our music offerings to deliver the best possible product for our users, music partners and artists. Nothing will change for users today and we’ll provide plenty of notice before any changes are made.”
As the music streaming business continues to evolve, it seems like we’re going to see more focus on how to make the streaming environment work best for not only the listener, but also for the artists and streaming companies. Cohen commented that there’s a need to collaborate more directly with the music industry (record labels and those holding the rights to music) to make the business of streaming healthier overall.
“In my mind, the missing piece on building these businesses is collaborating with the [music] industry, and not just making deals and going away and seeing how it works,” said Cohen.
What do you think of this new offering and do you use either service currently? We want to hear from you!
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